The prestigious Institute of Medicine issued a report today urging the Food and Drug Administration to clear the gobbledygook language off food labels . The idea is to help busy shoppers make better choices with a simple icon with zero to three check marks rating how healthy a food is. The industry does not like this idea.The industry wants to keep confusing matters by slapping on information about nutrient fortification even though most people don’t really know what that means. The food industry is using an ethical argument, claiming consumers don’t want the government telling them what to eat to defend a lack of clarity. Big government is an easy fact but the industry argument misses the point.The government’s role is give you trustworthy useful information.