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Which part of the content in webpage is important?

Rajib Roy

[Summary: All part of a site is not important for a reader. Normally main content keep its place on middle part. So, is it necessary to search whole webpage? Or which part search engine need to read?] My whole article is based the answer of the above question. You may think that, is there anyone in the world asks me this question, otherwise why I am trying give the answer. Yea, someone ask me this question every time. It is our developed search engine www.khonz.com . Khonz.com is one of the best search engine of Bangladesh and we are the people are trying to make it better. Let’s take a look on some simple page and we can find out some basic structure. On top there are one logo or Website name, under that there may be some link to go some other pages or the link may be on left column, in the middle the main content of the site and at bottom part some other link, design by , copyright information. We have investigated 2000 webpage which is selected randomly and we found that 95% of the sites have the above site structure. So for search engine result the middle part of the site is very important. Now the question is, is it exactly on the middle of the page? NO, 85% of the pages have more content on the top of the page then the bottom part. 10% of the page almost equal and 5 % of the page has nothing in bottom part. Research result informs 20% on top and 10% from bottom is unimportant for search result and rest 70% is important. Khonz.com is going to implement this logic to display its result. But the hole logic is base on observing the trend and design of website and there are lot of exception logic is there to overcome the mismatch of the observation. We are looking for your comments about this observation based logic.

অনলাইনে ছড়িয়ে ছিটিয়ে থাকা কথা গুলোকেই সহজে জানবার সুবিধার জন্য একত্রিত করে আমাদের কথা । এখানে সংগৃহিত কথা গুলোর সত্ব (copyright) সম্পূর্ণভাবে সোর্স সাইটের লেখকের এবং আমাদের কথাতে প্রতিটা কথাতেই সোর্স সাইটের রেফারেন্স লিংক উধৃত আছে ।