Enjoy your ad-free Instagram feed while you can: Instagram plans to introduce ads in the next year, according to a new report.
The Wall Street Journal spoke with Emily White, Instagram's director of business operations, who revealed that the photo and video-sharing service is laying the groundwork to begin selling ads within the year. "We want to make money in the long term, but we don't have any short-term pressure," she said.
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Facebook, which acquired Instagram in 2012 for roughly $750 million, has previously teased the idea of introducing ads on Instagram to justify its investment, but never with a firm timeline.
"Kevin [Systrom] has always been clear that we're building Instagram to be at business and that we expect that over time we're going to generate a lot of profit from it and probably through advertising," Facebook's cofounder and CEO Mark Zuckerberg said during the company's second quarter earnings call in July. "Now that all said, right now it's just growing still quickly."
Instagram announced Sunday that it hit 150 million monthly active users, up from 100 million in February and from 30 million when Facebook first announced the acquisition in April of last year.
Until this point, Facebook and Instagram have largely been focused on growing that user base, but sooner or later the focus shifts to monetizing it. It's starting to sound like sooner.
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