Twitter's IPO was huge news on Twitter, but it wasn't seen as much of a marketing opportunity for most.
One notable exception was Banana Republic. The Gap-owned retail chain ran a promotion on Thursday that asked followers to explain why they love Twitter. Five winning entrants each received a $100 gift card to the store.
Tweet why u <3 @Twitter & tag w #ThanksTwitter. 5 lucky winners will receive a $100 @BananaRepublic shop card! #TWTR pic.twitter.com/qxq9T0BPuq
— Banana Republic (@BananaRepublic) November 7, 2013
According to Topsy, Banana Republic's account was among the brands that received the most tweets related to the event. The brand got about 400 tweets and was just behind CNBC, CNNMoney and NYSE Euronext.
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Another brand receiving a lift from the event was Make a Stand, a philanthropic venture from 9 year-old activist Vivienne Harr, who was on hand at the NYSE and helped Twitter's top execs ring the opening bell Thursday morning. Harr's lemonade brand "Make a Stand," aims to use its proceeds to outlaw child slavery across the world.
[Via TechCrunch ] Image: Getty, Pierre Verdy