Old Spice tends to skirt the fine line between weird-funny and just plain weird. This weekend, it may have tipped more towards the latter.
The men's grooming company debuted a bizarre new commercial which shows mothers stealthily eavesdropping on their sons as they go on dates and lamenting the fact that Old Spice has "made a man" of their child.
See also: Old Spice Features NFL Stars in Hilariously Bizarre New Ads
The commercial, which aired during the NFL playoff games on Sunday, is part of the company's "Smellcome to Manhood" advertising campaign, developed with agency Wieden + Kennedy.
Creepy or not, though, it has already been viewed more than one million times on YouTube.
Image: YouTube, Old Spice