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One Month Later, Jelly's Stickiness Wears Off

One month after launching, Jelly has all but disappeared from the app store rankings — just as its founder predicted.
Jelly launched its Q&A app in early January with as much buzz as any startup could ever hope for. The startup was founded by Biz Stone, one of Twitter's cofounders, which ensured an enormous amount of press coverage. Even better, Apple highlighted Jelly in several categories in the App Store shortly after it launched.
See also: What Happens After Apple Features Your App in the App Store
Jelly cracked the top 50 free apps in Apple's App Store in the U.S. its first week, peaking at #34 before suffering a sharp decline in rankings in the second week, according to data from App Annie, which provides App Store analytics. Now, the app has fallen out of the top 1,500 in the U.S. and is currently ranked in the top 500 apps in only five countries.

Jelly has been downloaded less than 100,000 times on Android since it launched a month ago, according to the app install range provided in the Google Play app store.
A week after Jelly launched, Stone predicted there would be a drop-off in demand, noting in a blog post that the "amazing spike" from all the press and app store promotions would be short-lived.
"Jelly will fall off the top free apps charts, reporters will stop writing about us, and we’ll begin the long, slow, organic growth climb that every startup faces," he wrote at the time. "We’ve just arrived at the starting line of our long haul."
The startup recently announced raising a Series B round of funding to continue growing the service and, perhaps, help the app make that slow climb back.

সোর্স: http://mashable.com

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