Everything is bigger in Texas, and Facebook is taking that mantra to heart, partnering with some celebrities for the upcoming SXSW music and entertainment festival in Austin, Texas, next month.
Facebook announced on Wednesday it will host a Facebook Live event during the festival with the stars and director of Universal's upcoming comedy Neighbors. That means Zac Efron and Seth Rogan, alongside the film's director Nicholas Stoller, will be on hand to answer questions in front of a live audience on March 8.
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It's the first Facebook Live event the company has hosted since a Q&A moderated by Mashable with the cast of The Hunger Games: Catching Fire at Facebook's California headquarters in November. A host for the event at SXSW has not yet been announced, although the company is close to finalizing one, according to a spokesperson.
The event is part of a larger Facebook partnership with Funny or Die, a comedy website founded by the production company of Will Ferrell and Adam McKay (who co-wrote Anchorman and Anchorman 2). Funny or Die announced the partnership on Friday; it has three days of events scheduled at the the Funny Or Die and Facebook Clubhouse in Austin.
"Partnering with Facebook at SXSW is just a natural fit," Funny or Die said in a statement given to Mashable. "We can easily work together to amplify all of the great content we will be creating at SXSW including live events and digital content [...] Also, they make great queso."
A Facebook spokesperson said that numerous celebrities will be stopping by the Clubhouse throughout the weekend, and some will be answering questions from Facebook fans. She did not, however, expand on which celebrities will attend. Facebook orchestrated a similar Q&A with actor Elijah Wood during the Sundance Music Festival in January.
The weekend-long schedule leads up to a standup comedy performance by Bill Cosby on March 10.
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