Freeview, a UK-based free-to-air digital terrestrial service, is making a name for itself outside of its home region with this little ad.
The premise: A cat and budgie make peace and, thanks to CGI, lip synch Marvin Gaye and Tammi Terrell's classic "You're All I Need to Get By." It sounds dumb, but this cat can really belt it out!
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How does this tie into the product? It's free entertainment, just like Freeview.