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Google Games Store Now Lets You Send Gifts to Other Players

Google announced it will be adding several new features, aimed at users and developers, to its Play Games app marketplace.
The new features include virtual gifts, cross-platform support for iOS and new analytics tools for developers. Google will make them available later this week.
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Google will be expanding multiplayer support to include iOS, making it possible for Android users to play turn-based games in real-time with iOS users. Users will also see 18 new game categories in the Play Store. Meanwhile the new "game gifts" feature will allow users to send virtual objects to other players during a game.
On the developer side, Google announced it was adding new tools to make it easier for developers to monetize their apps through in-app ads, as well as analyze user engagement with more support for Google Analytics.
"We're making Google Analytics available directly in the AdMob interface, so you can gain deeper insights into how users are interacting with your app," said Google's Greg Hartrell, in a blog post announcing the changes. "Turning those insights into effective action is vital, so we're excited by the opportunities that in-app purchase ads will offer — enabling you to target users with specific promotions to buy items in your game."
Google said users and developers can expect most of the new features to be available Tuesday, and hinted there will be more changes rolling out in the coming weeks.
The company said it would reveal more details about the new features Tuesday, during Google's Developer Day session at the Game Developers Conference in San Francisco. The session will also be livestreamed on Youtube.
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