Professional Approach to Brand Building Introduction Building a brand is not rocket science! It requires theoretical understanding of the step-by-step process, strategic approaches, clear understanding of the product and the consumer insights, a well thought of action plan and wild imagination! This exclusive training session is designed specially to give a clear understanding of what goes behind building world’s most successful brands and how we can build one of our own. The approaches to be discussed a re accepted universally regardless of industry or product types so all participants are expected to be benefitted from this session. Who should attend? From novice to seasoned brand professionals anyone can attend. Although some marketing knowledge (either academic or practical) is helpful, but not mandatory. Only requirement is your passion for marketing and dream of becoming a great marketer! Methodology This highly interactive training session will be full of: Power Point Presentations Audio-Video Presentations Discussions & Activities Topics to be covered Understanding your organization’s mission, vision and objectives Understanding Marketing Research o Quantitative Research o Qualitative Research Understanding the distribution chain Understanding the competition Understanding key brand components o Direct Vs. Indirect o Positioning o Promise o Personality o Story o Association Understanding components of Integrated Marketing Communication o ATL, BTL (including viral) TTL Creating a total brand experience Date: 28 September 2012; Friday Trainer Profile: Taufiqur Rahman GM & Corporate Head of Marketing Rahimafrooz (Bangladesh) Ltd. Mr. Taufiqur Rahman is a veteran marketing professional and a reputed business consultant. With over 16 years of experience in senior level positions at various well known organizations both in Bangladesh and in the USA like Toyota Motors (USA) Inc., he has practically worked at all aspects of Marketing and Sales including core Sales Operations, Strategic Marketing, Brand Management, Advertisement and Media Planning, Logistics and Distribution, Budgeting and Implementation and International Marketing. Mr. Rahman has also acquired significant and comprehensive operational knowledge as COO of Bengal Meat Processing Ind. Ltd., and as Executive Director of Communic Group. He has completed his MBA from the University of New Haven & BBA from the University of Mississippi, USA. Mr. Taufiqur Rahman is currently working as Corporate Head of Marketing of Rahimafrooz (Bangladesh) Ltd. – one of the most highly respected industrial group in Bangladesh. He is also a noted Researcher in the areas of Brand Management & Market Communication, Strategic Marketing and Corporate re-engineering in Bangladesh and abroad. Mr. Taufiqur Rahman has taught BBA and MBA level courses at North South University and IUBAT as a part-time lecturer for several years. He is a Member of American Management Association, New York, USA and American Alumni Association, Bangladesh.