crm system CRM solutions are designed to maximise sales and marketing effectiveness as well as increasing customer satisfaction in an age where customers can interact with businesses in many new ways. As well as the traditional forms of interaction such as face-to-face contact with field sales staff or store attendants, customers may now contact an organisation through call centres, online stores, or email. In order to maximise each opportunity from a customer interaction, enterprises need to co-ordinate all of these customer 'touch-points.’