How Not To SEO a Poker Site: Two Plus Two Now it could be argued that there's no way Two Plus Two could ever compete, SEO-wise, against the well-funded online poker venues who dominate the "poker" and "online poker" keyword arena. In Online Poker: Too Competitive for White Hat SEO?, Rand Fishkin explains. Some of the more established sites (PartyPoker, FullTiltPoker, Bodog, 888, etc.) have hundreds of thousands of backlinks, a good portion of which are fully white-hat. In addition, they've got history, good on-page optimization and the depth of experience in the field that would be tough for anyone outside of my panel cohorts to match. So achieving a Top 10 ranking for those terms takes a lot of time, money, and expertise. Fine. Poker SEO is a bloodbath especially on the short tail. We know this. Yet there are hundreds of sites with less content than Two Plus Two that rank higher in the SERPs. Two Plus Two manages to get schooled, rank-wise, by some truly tangential stuff. Conjelco's poker glossary. Rank #57. Lady Gaga's Poker Face Lyrics. Rank. Rank #64. University of Alaska Geophysical Institute's Poker Flat Research Range. Rank #99. The Poker For Dummies book on Amazon. Rank #174. It performs slightly...slightly...better on the long tail, where you can find combinations of words that summon Two Plus Two results: average player win rates PTBB/100 online poker AHK macros absolute poker scandal But what kind of user searches for those terms? A poker player who probably already knows about Two Plus Two, that's who. For those ultra-competitive poker keywords on the short tail, Two Plus Two's performance is abysmal. You could say that Two Plus Two is the 98-pound weakling of poker SEO