What's a modern awards show without a few selfies or photobombs? To ensure viewers of Sunday's Primetime Emmys get a dose of filtered celebrity selfies, Facebook and Instagram are setting up "InstaStop" iPad booths on the red carpet and backstage.
"Instagram and Hollywood are a natural pair," Emily White, Instagram's director of business operations, told Mashable. "Over the past several years we've seen media and technology coming together and Instagram is one of the companies at the center of that. Our community is using Instagram to capture those moments — big and small — which gives people a unique and 360-degree look into Hollywood."
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This is the first major awards show where Instagram is employing photo and video booths. Previously, people used them at the Teen Choice Awards, Do Something Awards, New York Fashion Week, One Direction's This Is Us UK movie premiere and the US Open.
The InstaStop booths are iPads in a custom-made tripod case, akin to the one Mashable saw (see photo, below) at Univision's recent award show:
Omg! Insider will manage the red carpet InstaStop — dubbed the InstaRunway — and the fashionable selfies will be posted on their Instagram account. TV host Keltie Knight teased the InstaStop on Facebook:

Inside Nokia Theatre during the ceremony, Yahoo will operate the InstaStop backstage, where the winners will stop after they leave the stage. Those photos and videos, which will appear on Yahoo TV's Instagram account, will feature celebrities holding quirky pre-made signs as well as their "I forgot to thank [fill in the blank]" moments.
"For the Emmys, we are seeing the stars and their teams capture what happens behind the scenes, all of the beauty that actually goes into making a night of great television," White said.
Presenters for the 65th Primetime Emmys on Sept. 22. are Will Arnett, Alec Baldwin, Bryan Cranston, Matt Damon, Claire Danes, Zooey Deschanel, Tina Fey, Allison Janney, Jimmy Kimmel, Amy Poehler, Sofia Vergara, Kerry Washington, Jon Hamm, LL COOL J, Mindy Kaling, Heidi Klum and more.
Elton John will perform a tribute to Liberace, whose HBO biopic Behind the Candelabra has 15 nominations ( after already winning eight at the Creative Arts Emmys last Sunday). And a special performance by Carrie Underwood (introduced by Don Cheadle) will pay tribute to two TV milestones from the 1960s: President John F. Kennedy's assassination news coverage and The Beatles performance on the Ed Sullivan show.
In addition to the annual In Memoriam section, the academy will give special recognition to five deceased actors: James Gandolfini, Gary David Goldberg, Cory Monteith, Jean Stapleton and Jonathan Winters.
BONUS: The 2013 Emmy Award Winners, as Determined by Facebook Buzz
1. Winner: Breaking Bad 2. Homeland 3. Game of Thrones 4. Downton Abbey 5. House of Cards 6. Mad Men
1. Winner: Kerry Washington 2. Robin Wright 3. Claire Danes 4. Connie Britton 5. Vera Farmiga 6. Michelle Dockery 7. Elisabeth Moss
1. Winner: Bryan Cranston 2. Kevin Spacey 3. Jeff Daniels 4. Jon Hamm 5. Damian Lewis 6. Hugh Bonneville
1. Winner: Maggie Smith 2. Anna Gun 3. Christina Hendricks 4. Emilia Clarke 5. Christine Baranski 6. Morena Baccarin
1. Winner: Aaron Paul 2. Peter Dinklage 3. Mandy Patinkin 4. Jonathan Banks 5. Jim Carter 6. Bobby Cannavale
1. Winner: The Big Bang Theory 2. Girls 3. Louie 4. Modern Family 5. 30 Rock 6. Veep
1. Winner: Tina Fey 2. Amy Poehler 3. Lena Dunham 4. Julia Louis-Dreyfus 5. Laura Dern 6. Edie Falco
1. Winner: Louis C.K. 2. Alec Baldwin 3. Jim Parsons 4. Jason Bateman 5. Don Cheadle 6. Matt LeBlanc
1. Winner: Sofia Vergara 2. Jane Lynch 3. Mayim Bialik 4. Julie Bowen 5. Jane Krakowski 6. Anna Chlumsky 7. Merritt Wever
1. Winner: Bill Hader 2. Jesse Tyler Ferguson 3. Tony Hale 4. Ed O'Neill 5. Ty Burrell 6. Adam Driver
1. Winner: Dancing with the Stars 2. The Voice 3. So You Think You Can Dance 4. Project Runway 5. Top Chef 6. The Amazing Race
1. Winner: Ryan Seacrest 2. Heidi Klum & Tim Gunn 3. Betty White 4. Anthony Bourdain 5. Tom Bergeron 6. Cat Deeley
1. Winner: Saturday Night Live 2. Colbert Report 3. Daily Show 4. Jimmy Kimmel Live 5. Late Night With Jimmy Fallon 6. Real Time with Bill Maher
1. Winner: American Horror Story: Asylum 2. Top of the Lake 3. Behind The Candelabra 4. Phil Spector 5. Political Animals
Image: Jason LaVeris/FilmMagic