Major League Baseball is launching a major initiative to make attending games at stadiums a completely interactive experience for fans.
Taking advantage of Apple's iBeacon indoor mapping, a new feature in iOS 7, the MLB plans to customize its At the Ballpark app for everyone that walks into any of its stadiums nationwide.
See also: 6 Great Alternatives to Netflix
"We've been looking at customizing the app based on where you are within the stadium, but GPS is notorious for not working indoors, especially when you are in a building made of steel," Marc Abramson, iOS developer for MLB, told Mashable. "Instead, we are incorporating Apple's new Bluetooth and iBeacon technologies for iOS 7 and couldn't be more excited about the potential."
GPS may be reliable for routing you to target destinations, but navigating the great indoors hasn't largely been unmastered. iBeacon is Apple's solution to fix this issue.

MLB, which has been working closely with Apple on the project since February, set up a demo on Thursday at Citi Field in New York City to show how exactly a team such as the Mets would be able to execute this at ballparks.
"Essentially, we want to create micro-locations within the stadiums where you can get different experiences," Abramson said.
By loading the free app when you get off the subway and head towards the stadium, it immediately knows you are at Citi Field. It populates a ballpark guide with information specific to the stadium, so if you were to enter Phillies' Citizens Bank Park, the entire experience and data wouldn't be the same.
As you near the gates, the app displays your ticket's barcode on screen, as well as a map of where the seats are located. If tickets are loaded into Apple Passbook or purchased online through certain ticketing partners, the app will automatically pull them up.
In addition, the app can be programmed to highlight points of interest that can be unlocked. In the Mets' case — at least in terms of the demo — it began playing a video about the history of the stadium while standing near the Mets' iconic apple statue.

"Not everyone who comes to the games is a super fan, so this adds a new dimension to the experience," Abramson said.
As with a loyalty card you might get at a local restaurant or deli, fans receive a virtual hole punch every time they attend a game. The team can elect to reward fans for multiple visits with coupons for items such as a free soda or hot dog.
Discounts can also be pushed out when you enter the team store.

"The whole concept is to give the user an individualized experience that is always different," he said. "The next time a fan comes to Citi Field, you might not get a prompt to visit the apple because it knows you've been there. Instead, it will highlight another area of the stadium."
Although the Mets are on board with testing the technology right now — most likely for a 2014 launch — the league didn't say which other teams will get the technology.
"A lot of teams have expressed interest so far," Abramson said. "It will truly change the way you experience games, both at your home stadium and while visiting other ballparks."
BONUS: 10 Best iPhone Arcade Games
In this fast-paced game, players control their jetpack-clad character through hazardous corridors full of lasers, electric fields and missiles. Along the way, earn coins and tokens toward cosmetic upgrades like new jetpacks, costumes, distance credits or revival ability. Luck is a big factor in this game, but it cuts both ways.
Price: $0.99
Players try to survive as long as possible across four game modes, using grappling hooks as transportation. The game modes, along with unlockable hats to customize your character, complement the simply fun swinging gameplay.
Price: $0.99
This endless runner game, initially popularized on Flash before being introduced on iOS, is well-known for its perfectly-tuned gameplay. Do you try to survive when the game accelerates to high speeds, increasing the possibility that an ill-placed window or a sudden obstacle dooms you to fail? Or, do you slow it down by cleverly utilizing the boxes in your path? The tradeoff requires more than reflexes, but strategic brainpower too.
Price: $2.99
While playing Tetris, have you ever imagined you were jumping over the blocks that constantly descended down, down, down? Well, that's what this game is! Plus, enjoy a bonus mode that pays homage to handheld games of the past, and all the pixel art you can handle.
Price: $0.99
This is one of the most pleasant endless runner games around. The music and graphics create a happy and charming world. The game is easy to play: Just hold down on the screen to fly upward and loop-de-loop. Hitting bad cloud obstacles doesn’t mean game over, but it does reduce your score multiplier, so fly carefully and score as many points as possible!
Price: $0.99
Players try to survive while being bombarded by asteroids. A unique dual-swipe control system works great for trying to precisely navigate the asteroid menace. The game boasts a rocking chiptune soundtrack, unlocks rewards accumulated throughout the game, and takes total advantage of the high-resolution retina display and iPad screens.
Price: $0.99
Fans of Galaga, Space Invaders, and other retro shoot-em-ups will love this game too. Players flip between both sides of the battlefield in order to avoid damage, and to attack vulnerable enemies. Despite new elements and modern twists, the game still features old-school shooting fun.
Price: $0.99
Speed along neon-colored tracks in this endless racing game, while trying to unlock new cars and designs. All the tracks in the game are user-generated, so prepare for tracks with devilish twists and turns and amazing futuristic city scenery.
Price: FREE
This isn't quite the Pac-Man you know and love. The basics are the same: Run around a maze and collect power pellets to eat ghosts. However, the maze constantly warps with each fruit that you eat, leaving players wildly attempting to survive!
Price: $4.99
Formerly entitled 1000 Heroz, this running game presents a new challenge each day: courses fraught with new perils and new leaderboards to conquer. Part of the fun is the ability to join custom leagues and compete with friends.
Price: $0.99
Image: Mashable