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Sly and the Family Stone's 'Everyday People' Reimagined With Stock Footage
A new video for Rock and Roll Hall of Fame band Sly and the Family Stone's 1968 classic song "Everyday People" features stock footage — and stock footage alone. Sony Music Entertainment shared the music video exclusively with Mashable on Tuesday.
It's not unusual for movie studios, TV networks or record labels to to use stock footage to enhance their entertainment projects, but they usually pair those clips with original footage. Such was the case with Netflix political drama House of Cards as well as blockbuster Iron Man 3, which both infused some scenes with file footage from Shutterstock.
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But Sly and the Family Stone's videos goes all out with the stock clips, showcasing the array of footage available on online archive-content services.
For this video, Sony partnered with Shutterstock to reimagine the well-known song.
"Our job was to help Sony produce a great video, one that fans are going to enjoy and watch repeatedly, "Adam Sosinsky, Shutterstock's director of footage, told Mashable. "It's exciting to be able to bring a new visual interpretation to a classic song from such an iconic artist."
"Everyday People" is part of Sly and the Family Stone four-CD box set, Higher!, which came out in August from Sony's Epic Records.
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Image: Michael Ochs Archives/Getty Images
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