P'Trique, of Sh*t Fashion Girls Say fame, is back again, this time in a promotional video for Net-a-Porter's discount site, The Outnet.
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In the video, P'Trique — who's racked up a little too much on her credit card, thanks to The Outnet — lands a job at the company. On one assignment, she takes a conference call from London and Shanghai to discuss local sourcing in China — though she spends a lot more time discussing her own outfits with co-workers.
Soon, she's up for a promotion. But she can only get promoted, the video indicates, if people share the video with the hashtag #InsideTheOutnet.
A spokesperson for The Outnet says a similar video was developed for the company's annual meeting, and proved so popular that The Outnet decided to develop a public version for consumers.
The spokesperson added that the video isn't designed for recruitment purposes, per se, but meant to boost general brand awareness.
The Outnet isn't the first brand to adopt P'Trique as the star of its online video: Maybelline used the character to announce a spokesmodel in April 2012.
The Outnet's video is, in my opinion, more amusing, but its call to action is confusing. I imagine it would have been more fun (and shareable) if viewers could get more involved in P'Trique's promotion — perhaps by making public endorsements on Twitter and/or LinkedIn.
BONUS: 15 Wannabes Who Found Fame on YouTube [VIDEOS]
Teen star Avery was a big YouTube hit in 2010 with both covers and original material. The latter netted her a Universal record contract (supposedly following a bidding war) after her videos were viewed by A&R folks.
Alyssa Bernal’s acoustic uploads got the attention of Pharrell Williams who was reportedly so keen to track her down, he contacted her high school. Eventually he got hold of her and signed her to Star Trak. She has since released an EP.
As many of you will know, Justin Bieber's pre-pubescent warblings were spotted by a talent scout who arranged for Bieber to meet with Usher. The rest, of course, is now history.
Quirky vocalist Ysabella Brave was signed to Warner Music Group's digital label Cordless after her popular YouTube performances got her noticed.
Ellen DeGeneres championed young Greyson Chance after seeing his cover of a Lady Gaga song at a school recital on YouTube. After having him on her show, DeGeneres made Chance the first artist signed to her new record label. His debut single came out in October last year.
Justin Timberlake is the star sponsor behind Dutch singer-songwriter Esmee Denters. He spotted her on the site and she became the first artist to sign to his label. Denters is now working on her second album.
So So Def Recordings founder Jermaine Dupri discovered Dondria on YouTube and offered her a record deal. Her debut album Dondria vs Phatfffat reached number 14 on the Billboard Hot R&B/Hip-Hop Songs Chart.
Kim Yeo-Hee, known on YouTube as Apple Girl, became popular with her covers played on iPhones. After viral success, record labels from South Korea, China and the UK attempted to woo Yeo-Hee and in the end she signed with Seoul-based Dreamhigh-Ent.
Back in 2006, YouTube got Andy McKee seriously noticed - noticed to the tune of 35 million views. With a new album, Joyland, out last year, McKee is now on tour.
"Say It's Possible" was the song that opened doors for Terra Naomi. A YouTube hit, she signed with Island Records in 2006, although she is now back to being independent with a fan-funded record in the works.
Julia Nunes, or “jaaaaaaa” as her YouTube fans know her, shot to online fame after posting videos of her singing covers and originals and playing the ukulele. Nunes has made three independent albums and opened for Ben Folds.
UK teenager Chantelle Redman owes her YouTube success to her father who secretly filmed her singing and posted it on the video sharing site. After becoming the second most subscribed singer on the site, she signed a record deal with Agency Global Enterprises and has since released a single.
Ria Ritchie’s story will sound familiar by now. After recording acoustic covers and uploading them to YouTube, she got spotted by UK musician Plan B who is producing her first album.
Portuguese-British Mia Rose began uploading her music to YouTube in 2006. She was signed in 2007, has seen success in the UK and Portugal and has since moved to Los Angeles to further her career.
Twelve-year-old Cody Simpson (inevitably dubbed the Australian Justin Bieber) was spotted on YouTube by Shawn Campbell, a record producer who has worked with the likes of Jay-Z and Missy Elliott. Since signed to Atlantic Records, Simpson’s first single featuring Flo Rida was released last summer.
Image: The Outnet