LG has launched its first curved smartphone, the LG Flex.
The device has a curved 6-inch, 720p OLED display, a Snapdragon 800 processor, 2GB of RAM and a 13-megapixel camera.
Unlike Samsung's Galaxy Round, which has a horizontally curved screen, the LG Flex is vertically — top to bottom — curved.

It'll be interesting to see which approach — Samsung's or LG's — fares better on the market.
See also: Samsung Announces Galaxy Round With 5.7-Inch Curved Display
LG claims the curved form of the phone is optimized "for the average face," delivering better voice and sound quality. It may also offer a better grip, and a better viewing experience when used for watching video in landscape mode.
The Flex has another trick up its sleeve: The back is covered with a special "elastic coating" that, according to LG, allows the phone case to "self-heal" minor scratches and nicks. We can't wait to test that claim.
Starting next month, the LG G Flex goes on sale in Korea. There's no price or release date for the rest of the world.
Image: LG