Quora is hoping to attract more content creators by giving them an inside look at traffic to their posts.
The question-and-answer service announced a new analytics tool Tuesday that enables its writers to monitor the number of views, upvotes (Quora's version of Likes) and shares their posts and answers receive on the site.
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The tracking tool creates a graph of the metrics and breaks them down by time periods like "last 3 months" or "last 7 days." The new tool will be available to some users beginning Tuesday on both desktop and mobile and will roll out to all users over the "coming weeks," according to Marc Bodnick, head of the business and community teams at Quora.
The Android mobile version won't be available at launch.
Bodnick said the analytics tool was the most popular request from current users, and that shedding light on traffic and shares may even increase Quora's readership. He didn't share details on Quora's current site traffic, only highlighting that certain users amass more than 1 million views per month for their content. Like Reddit, Quora has been able to bring unique content to the platform through Q&A sessions held by celebrities.
Former NFL running back Tiki Barber used Quora this past weekend to share his opinion on the bullying scandal that has dominated NFL headlines for the past week. In August, Ashton Kutcher took to Quora to discuss his role as Steve Jobs in the movie about the late Apple cofounder's life.
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Image: Jonas M. Luster
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