Americans are on multiple social media networks, but only 26% of them get news on more than one, leading to fragmentation of news gathering through social media.
The vast majority (65%) of Americans only gets news on one social network, and Facebook is the king, according to a new report by the Pew Research Center, released on Thursday.
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The study also shows that very few Americans use big social networks like LinkedIn, Pinterest or Google+ to get their news. After Facebook, and perhaps surprisingly, YouTube is the social network with the second greatest reach; 10% of Americans click on news links there.
As Pew reported before, 30% of Americans get their news on Facebook, while only 8% get it on Twitter. Google+ follows with 4%, and LinkedIn ranks next with 3%.
Reddit is the best social networking site when it comes to driving its users to news content; 62% of Reddit users are news consumers on the site. But only 3% of Americans are on Reddit, which means only 2% of the overall U.S. population uses it as its main source for news.
Facebook and Twitter are both good networks for news. Half of their users (47% and 52%, respectively) consume news while using those networks, according to the study.
This is the latest in a series of studies made by The Pew Research Center on the role of social media and news.
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