Kmart's "Jingle Bells" ad has become the most viral of the early holiday season and is already among the biggest hits of 2013. So what's a rival retailer to do?
For JC Penney, a lighthearted exchange on Twitter over the mildly risqué ad seems to have done the trick. The brand trolled Twitter on Nov. 16, and a humorous exchange ensued:
See also: Kmart's 'Jingle Bells' Ad Has Legs
.@Kmart We noticed you could use some pants. So here's a 15% off coupon. Merry Christmas. #JingleMoreBells http://t.co/Ga5GOLVWBR
— JCPenney (@jcpenney) November 20, 2013
@jcpenney Thanks, but we prefer to #ShipMyPants: http://t.co/eXLuKGk9Wv
— Kmart (@Kmart) November 20, 2013
@Kmart, to be brief, we just thought your twigs and berries might want an extra layer ;)
— JCPenney (@jcpenney) November 21, 2013
@jcpenney We appreciate the support. #ShowYourJoe
— Kmart (@Kmart) November 21, 2013
[via AdFreak ]
Image: Kmart, YouTube