HBO is calling on Twitter to roast the most-hated man on TV: King Joffrey from Game of Thrones.
The two-day event, which kicked off Thursday, encourages users to reflect on that deep-seated hatred for the young king of Westeros. To participate in the burn session, attach the #RoastJoffrey hashtag to your snarkiest tweets.
Here are some of the best scorches so far:
.@GameOfThrones Joffrey signed the orders to halt the production of Sriracha. He couldn't handle the spice. #roastjoffrey
— AmberNAmbrose (@AmberNAmbrose) December 13, 2013
I've got 99 problems...
and Joffrey is most of them
@GameOfThrones #RoastJoffrey
— Tyrion Lannister (@GoT_Tyrion) December 13, 2013
Joffrey uses words like 'supposably' and 'irregardless' @GameOfThrones #RoastJoffrey
— Jenni Buckley (@BuckleyJenni) December 13, 2013
King Joffrey's family is so inbred that they can't even spell Jeffrey right. @GameOfThrones #RoastJoffrey
— Streeter Seidell (@streetseidell) December 12, 2013
Brands even took the opportunity to get in on the roasting action:
Sorry Joffrey. We're house Stark. #RoastJoffrey http://t.co/B8q7wb249b
— JCPenney (@jcpenney) December 12, 2013

And in usual style, the hot-headed Baratheon isn't very happy with us.
Happy Friday the 13th Joffrey. http://t.co/mJeT62Q8cY #RoastJoffrey
— Game Of Thrones (@GameOfThrones) December 13, 2013
At time of publish, there were more than 50,000 tweets, according to roastjoffrey.com.
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Image: HBO: Game of Thrones