Facebook redesigned its Like and Share buttons last month, and the result has been a slight rise in clicks, all thanks to its international users.
Exclusive data released to Mashable Monday revealed that Facebook has seen a 5% increase in clicks on Like and Share buttons since deploying the new design, according to a company spokesperson. The buttons, which appear on more than 7.5 million third-party websites, are viewed by Internet users more than 22 billion times per day.
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Facebook did not share details on the specific number of clicks, but did break down some geographic data regarding those who use the buttons online. In fact, 80% of all Like and Share engagement takes place outside of the United States, which makes sense considering 83% of Facebook's monthly active users are outside of the U.S. and Canada.
The Asia-Pacific and Western European regions accounted for the largest share of the clicks, claiming 21% each. Like and Share buttons are least popular in the Middle East, which only accounted for 3% of all engagement.
Here's a breakdown of the stats:
Asia-Pacific accounted for 21% of impressions of Facebook's Like and Share buttons
Latin America: 13%
U.S.: 20%
Western Europe: 21%
Central and Eastern Europe: 18%
Africa: 3%
Middle East: 2%
Canada: 3%
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Image: Flickr, Ksayer1