Facebook has wrestled with the idea of auto-play video ads in the News Feed for some time. On Tuesday, they became a reality.
The company likes to say it experiments with features on the platform, but reserves the right to pull them if users revolt. Video ads may present the biggest test of that proposition yet. Millions of dollars in ad revenues are at stake; Facebook plans to charge advertisers $1 million to $2.5 million per 15-second ad, according to reports.
See also: 20 Things Your Most Annoying Friends Do on Facebook
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