Apple's holiday ad for the iPhone 5S has been justly deemed "heartwarming," but that hasn't stopped the inevitable criticism.
On Tuesday, Gizmodo's Brian Barrett made the case that the ad isn't all that touching, since the seemingly disaffected teen in the ad remains aloof from his family, despite creating a poignant video souvenir of the family's holiday together.
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Others have also pointed out that the teen is only shown holding his phone in an upright position. Now, YouTube user Andy Nguyen proved it even more explicitly. The video above shows what the boy's iPhone shots would actually look like on TV, demonstrating why Apple took creative license.
Of course, it's possible that the spot's hero could have shot the video in horizontal mode we couldn't see. However, in at least one key moment — when the boy arrives with his parents and is greeted by grandpa — the phone is definitely held in the upright position. Take a look for yourself.
Image; YouTube, Apple