When big things happen, the media sometimes gets a little carried away as it tries to spin stories from the newsy yarn.
So when Beyonce dropped the surprise of a century by releasing a new album with no warning or press, the media did what it does best — started creating think pieces.
See also: Beyonce's Surprise Album Generated 1.2 Million Tweets in 12 Hours
In no time at all, journalists began over-analyzing Beyonce's every lyric, nitpicking every dance move and over-thinking every costume change from her visual album, in hopes of generating stories on feminism, the Illuminati and the singer's impact on fill-in-name-of-any-topic.
But let's call a spade a spade — it's just an album (albeit spectacular). But, if anything, it was simply a genius marketing ploy on Queen B's part. But that didn't stop Twitter from mocking the stories with the hilarious hashtag that began trending Wednesday afternoon.
Check out 20 of the best think piece headlines, below.
Blue- What about the rest of the rainbow? And how it represents race in America #BeyonceThinkPieces
Flawless: The Science Behind Waking Up Without Morning Breath #beyoncethinkpieces
Anna Mae over Sallie Mae: the Miseducation of Bey Carter-Knowles #beyoncethinkpieces
"Cigars On Ice" How the Carter's continued support of Cuba is weakening American foreign policy. #BeyonceThinkPieces
I Woke Up Like Dis: Beyonce Stands In Solidarity With Severe Narcoleptics #beyoncethinkpieces
Why You Should Love Your Woman And Turn Her Lights Off When You Leave A Room: The Sexification of Energy Conservation #beyoncethinkpieces
50-leven Girls: How Beyonce Encourages Fire Hazards in Nightclubs #beyoncethinkpieces
How Beyoncé's "No Angel" Is Furthering The Atheist Pop Movement #beyoncethinkpieces
American Whore-or Story: Why "Ghost" and "Haunted" are Hurting Our Young Women #beyoncethinkpieces
"Cooked This Meal For You Naked": Beyoncé responsible for extreme rise in third degree burns amongst young women. #BeyonceThinkPieces
I can "Upgrade U": Is Beyonce responsible for a rebounding economy? #beyoncethinkpieces
Sasha Fierce or Yoncé?: Tackling Schizophrenia in the Black Community #beyoncethinkpieces
Turn That Cherry Out: How Beyonce Saved The Maraschino Industry #BeyonceThinkPieces
'Haunted': Analyzing the fear of the paranormal in Black culture. #beyoncethinkpieces
"Breasteses for Breakfast": How Jay Z and Beyonce are promoting the most important meal of the day. #beyoncethinkpieces
U MADD?: Mothers Against Drunk Dating Respond to "Drunk In Love" #beyoncethinkpieces
"I don't need you seeing Yoncè on her knees..." How Beyonce insults the disabled and working class at once #beyoncethinkpieces
Crazy In Love to Drunk In Love: Why Alcoholism in Marriages is on the Rise #beyoncethinkpieces
“@brokeymcpoverty: I Woke Up Like This: How Beyonce Is Erasing The Voice Of Women Who Wrap Their Hair At Night #beyoncethinkpieces”tears
Dangerously in love, Crazy in love, and drunk in love: Are we ignoring Beyonce's cries for help? #beyoncethinkpieces
Image: Ian Gavan/Getty Images for Gucci