Samsung is addressing the chicken-and-egg problem of finding content for its 4K TVs — that is, customers won't spend a premium for a new UHD TV unless good content is available — by inking content deals with Amazon, Comcast and M-Go.
The three will begin offering 4K, also known as ultra-high definition streaming, for Samsung's UHD TVs. Comcast plans to let its Xfinity customers launch the app on their Samsung UHD TVs, which will stream 4K movies and TV shows. The cable company said it's also working with NBC Universal to provide more content.
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Meanwhile, Amazon announced it is working with Samsung, as well as Warner Bros., Lionsgate, 20th Century Fox and Discovery to offer 4K programming this year. The ecommerce company also announced in December that it plans to shoot all of its new original series in 4K.
Finally, M-Go, a pay-as-you-go streaming service backed by Technicolor and DreamWorks Animation, announced its plans to have 4K programming ready for Samsung UHD TVs by this spring.
The trio of announcements come as content providers appear to be tripping over each other to roll out 4K programming. Netflix announced on Monday that the second season of its original series House of Cards would be shot in 4K. YouTube has also unveiled its plans to offer 4K programming this year.
That said, 4K, which boasts twice the horizontal and vertical resolution of the 1080p HDTV, isn't a brand new technology; the BBC broadcast the 2012 Olympics Games in 4K, for instance. But the combination of high-priced TVs and the lack of UHD programming has hindered 4K's widespread acceptance.
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