Cheap shot, SodaStream.
The do-it-yourself soda maker takes a direct tackle against Coke and Pepsi in its latest ad featuring spokesperson Scarlett Johansson. But the ad won't be seen by anyone during this year's Super Bowl broadcast — and it's not because ScarJo gets too sexy in it. (Nothing to see here, folks.)
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Fox allegedly killed the ad because it was "afraid of Coke and Pepsi," SodaStream CEO Daniel Birnbaum told USA Today.
“What are they afraid of?” Birnbaum asked. “Which advertiser in America doesn’t mention a competitor? This is the kind of stuff that happens in China. I’m disappointed as an American.”
Ironically, in the ad, Johansson wonders how to get the video to go viral. Her idea is to don a provocative black dress and seductively sip fizzy water. Turns out, the company simply needed to get itself banned from the Super Bowl ad lineup. The ad has accrued more than 1.6 million views since its release on YouTube Monday.
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BONUS: The Top 10 Most-Shared Super Bowl Ads of All Time
We all eventually have to come to grips with the fact that we aren't Jedis. Except this kid. He doesn't.
This hilarious ad, with 5.24 million social shares, proves one thing: Star Wars always works.
Only airing once, so as not to benefit the company financially, this ad by Budweiser paid tribute to the victims of Sept. 11.
Incredibly, it's been shared 3.34 million times on social networks and blogs.
Ah, the classic bromance between a man and his famous horse. This tearjerker from Budweiser in 2013 has 2.73 million social shares.
We're not sure if it's the story or the use of "Landslide," but we're just going to go over here and watch this one 100 more times real quick. Don't mind any distracting sobbing noises, it's nothing.
Radio broadcaster Paul Harvey's famous "God Made a Farmer" speech, coupled with compelling images depicting life for an American farmer, make this ad work. It's been shared 1.89 million times on social.
With 1.51 million social shares, the Super Bowl ad for Fast and Furious 6 helped the film reach $788 million in worldwide total gross.
Popular alt-rock band OK Go successfully tried their hand at stunt driving in this awesome Super Bowl spot, which has garnered 1.25 million social shares.
We repeat: Star Wars always works. And this Volkswagen ad shows that dogs don't hurt either. It's received more than 901,000 shares.
People love the Fast and Furious films, huh? This Super Bowl ad for the series' fifth installment has been shared more than 888,000 times.
Another film trailer, this one for Paramount's second Star Trek reboot has accrued more than 700,000 social shares.
If you can fit nudity and chocolate into one 30-second bit, you deserve an Advertiser of the Year prize.
This hilarious M&M party scene has been shared nearly 550,000 thousand times.