Remember when Felix Baumgartner jumped from space? GoPro shows exactly what he saw before taking that epic step in 2012.
The brand's 30-second Super Bowl ad, which will run in certain markets, shows Baumgartner stepping out of his capsule. "The whole world is watching," he says. "I'm coming home now." Then comes the jump. According to GoPro, seven of the company's HERO2 cameras were documenting the event. The ad is a truncated version of an 8-minute version that can be viewed below.
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The spot will run in 10 markets during the game. Red Bull, the brand behind Baumgartner's jump, also gets a free ride, promotionally speaking; its logo is featured prominently in the ad.