Thanks to the Internet, enthusiastic football fans and sports novices alike can enjoy the Big Game's commercials long before kick off.
While some brands are keeping their ads under wraps until Sunday, a whole slew of companies have uploaded ads, or at least teasers, to YouTube.
See also: Brands Gear Up For Their Oreo Moment at This Year's Super Bowl
So far, we've seen the heart-breaking (thanks, Budweiser), the funny (Audi, Chobani) and a whole bevy of celebrity appearances, including James Franco, Minka Kelly, Don Cheadle, Tom Hiddleston, Tim Tebow, John Stamos, Stephen Colbert, Ellen DeGeneres and Arnold Schwarzenegger — to name a few.
Some ads, like SodaStream's Scarlett Johansson spot or Anna Kendrick's Newcastle Brown Ale ad, won't actually air during the game, but that didn't stop them for partaking in the marketing fun.
Check out the first batch of Super Bowl ads in the gallery above and stay tuned for many more to come during Fox's broadcast Sunday night.
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BONUS: The Top 10 Most-Shared Super Bowl Ads of All Time
We all eventually have to come to grips with the fact that we aren't Jedis. Except this kid. He doesn't.
This hilarious ad, with 5.24 million social shares, proves one thing: Star Wars always works.
Only airing once, so as not to benefit the company financially, this ad by Budweiser paid tribute to the victims of Sept. 11.
Incredibly, it's been shared 3.34 million times on social networks and blogs.
Ah, the classic bromance between a man and his famous horse. This tearjerker from Budweiser in 2013 has 2.73 million social shares.
We're not sure if it's the story or the use of "Landslide," but we're just going to go over here and watch this one 100 more times real quick. Don't mind any distracting sobbing noises, it's nothing.
Radio broadcaster Paul Harvey's famous "God Made a Farmer" speech, coupled with compelling images depicting life for an American farmer, make this ad work. It's been shared 1.89 million times on social.
With 1.51 million social shares, the Super Bowl ad for Fast and Furious 6 helped the film reach $788 million in worldwide total gross.
Popular alt-rock band OK Go successfully tried their hand at stunt driving in this awesome Super Bowl spot, which has garnered 1.25 million social shares.
We repeat: Star Wars always works. And this Volkswagen ad shows that dogs don't hurt either. It's received more than 901,000 shares.
People love the Fast and Furious films, huh? This Super Bowl ad for the series' fifth installment has been shared more than 888,000 times.
Another film trailer, this one for Paramount's second Star Trek reboot has accrued more than 700,000 social shares.
If you can fit nudity and chocolate into one 30-second bit, you deserve an Advertiser of the Year prize.
This hilarious M&M party scene has been shared nearly 550,000 thousand times.
Image: YouTube, Dannon