If you wondered which department store could party hardest, your question has finally been answered.
Apparently, J.C. Penney served too much beer at its Super Bowl pre-game party, because the company became a bit incoherent on Twitter Sunday night during the big game.
Who kkmew theis was ghiong tob e a baweball ghamle. #lowsscorinh 5_0
— JCPenney (@jcpenney) February 2, 2014
Toughdown Seadawks!! Is sSeattle going toa runaway wit h this???
— JCPenney (@jcpenney) February 3, 2014
See also: Super Bowl 2014 Commercials: Watch Them All Here
Hasn't anyone told you not to drink and tweet, JCP?
Some are suggesting that the company is in on the joke, and the reason for the typos are because of mittens, which they alluded to in a previous tweet.
We're ready for the big game no matter the temp. Staying warm thanks to #TeamUSA mittens! http://t.co/xzB8FLljox pic.twitter.com/pqocEbkC9K
— JCPenney (@jcpenney) February 2, 2014
But there's no confirmation yet as to whether the tweet was an awkward slip-up on the brand's part, a simple attempt at humor or an "Oreo moment" in hopes of leveraging the Super Bowl to gain social media attention.
At the time of publishing, the tweets had not been deleted and the company had not responded to a request for comment.
The company previously gained some Twitter attention in November for getting sassy with Kmart over an ad.
Macy's may end up stealing J.C. Penney's viral spotlight, though. In a quick move, the brand replied to another tweet that was worth a few chuckles.
@pitpanther01 Pinky swear, it wasn't us!
— Macy's (@Macys) February 3, 2014
Tweet responsibly, folks.
BONUS: 10 Sassy Brands on Social Media
The fast food chain has some of the wittiest responses to its followers on Twitter, and pretty much to anyone tweeting about tacos.
The brand applauds consumers for eating at Taco Bell. It even references pop culture, like this tweet about Mean Girls. Your Taco Bell tweet could potentially make it to a Times Square billboard.
A brand that relies heavily on delivery, Domino's has found an ingenious way to get the word out: a scooter that shouts "Domino's!" and "pizza!"
Domino's also created a iPad app called Pizza Hero to bring in more hires.
To celebrate its 75th anniversary, Kraft let two women in their 80s take over the brand's social accounts. Using the hashtag #OldBirdsNewTweets, followers joined the conversation as they learned about memes, Internet slang and technology.
Kraft also posted videos of the women discovering concepts like planking.
Old Spice's brand has evolved along with its spokespeople over the years, from Isaiah Mustafa to the more recent guy who dumps Heather Graham.
But Old Spice's odd, super manly tone of voice and mashup of Internet culture has stayed pretty consistent over the years.
Pepsi teamed up with Funny Or Die for a marketing stunt in which improv comedians impersonated your Facebook persona.
The "Internet Taste Test" required fans to opt in, then based on their profiles, would create a 30-second clip of what they'd act like trying their product.
As Sony's "vice president" of various fake departments of PlayStation, Kevin Butler has done everything from announce products from "the future" to invade people's homes, all in the name of the company.
The character is now on Twitter, where he keeps the same humorous persona for more than 122,000 followers.
The beer company's most recent ad mantra is "No Bollocks," which is why its Facebook cover photo features snarky slogans that make fun of overused beer advertising devices.
The brand has even posted billboards that jab at competitors like Stella Artois.
The shoe company named Danny McBride's Eastbound and Down character, Kenny Powers, as the new
'CEO" of K-Swiss. In the hostile takeover, a foul-mouthed Powers (which he's known for on the show) disses the brand.
The result? More than 3 million views on the video alone. And K-Swiss has continued the campaign, which included Powers' involvement in Tournaggeddon.
Skittles is known for its oddly funny commercials, and its social media accounts express an equally wild imagination.
From turtles with doorbells to cuddling bananas, the brand's voice is consistently zany across all accounts. And with 21 million fans on its Facebook page, the approach appears to be working.
The "Get Crackin'" campaign has featured gossip fixtures and Internet memes, such as Honey Badger, the Winklevoss twins and Snooki. The brand responds to followers on Twitter with the same kind of quirkiness, a tone you wouldn't expect from a nut company.
On Facebook, the brand shares pictures of employees in a giant pistachio suit.
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