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How Many People Watched the Super Bowl?
The ratings for the Super Bowl XLVIII are in and marketers who paid handsomely for advertising spots are breathing sighs of relief.
Sunday night's matchup set a record for total viewers and produced the second-highest household rating on record at 46.4, meaning just under half of all households tuned into the game. About 7 out of 10 households that were watching TV tuned into the Super Bowl, according to television ratings service Nielsen.
See also: Denver vs. Seattle: A Super Cultural Showdown
Nielsen said the game averaged 111.5 million viewers, a record for a U.S. television program, according to Fox, which broadcasted the game.
The lack of suspense during the game — at one point Denver was down 36-0 — had caused concern of a dropoff in second-half viewership.
Those fears may have been proven somewhat true. Denver accounted for only the tenth-best market in the United States, a statistic that could indicate that Broncos fans turned off the game as the score grew more lopsided, according to Nielsen overnight ratings.
Kansas City took the No. 1 spot with a 58.1 rating, meaning that 58.1% of the city's population watched the Super Bowl; Seattle came in at a close second at 56.7. While a little more than half of Seattle households watched the game, its share stands out. Of all households in Seattle that were watching TV on Sunday night, 92% were tuned to the Super Bowl. Denver's share was not too far behind at 83%.
While the Seahawks celebrate their win, Budweiser has bested its marketing competition, according to view counts compiled by YouTube. With more than 37 million view, its "Puppy Love" commercial had more views than the ads in the No. 2 and No. 3 spots combined.
Duracell's "Trust Your Power" spot featuring Derrick Coleman, a deaf fullback for the Seahawks, had the second-highest number of views on YouTube at around 16 million views, and Hyundai's "Nice" came in third at 12 million views.
Nielsen also released a wide variety of social media data, below:
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Super Bowl videos
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