Caribou Coffee has created a five-story Pinterest board at the Mall of America in Minnesota. Why? In part, because it could.
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The brand, which recently introduced the Pinterest-created Real Inspiration Blend, has launched the giant board to celebrate the release. Fans can get their photos on the interactive board by tagging their Instagram and Twitter photos with #CaribouInspires. In addition, the brand is hosting demos for cooking for your Valentine and spring make-up tips. The board will be up until Feb. 13.

The display dwarfs a 2012 life-size Pinterest board at a mall in La Jolla, Calif.
Ad agency Colle+McVoy was behind the effort.
Picture by photographer Jorge Rimblas, posted via Edris Kim on Pinterest.
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