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It's Way Too Hard to Find NBC's Olympic Live Streams. Here's a Shortcut

Let's get one thing straight: NBC, generally speaking, does a fantastic job covering the Olympics despite difficult time differences and other logistical hurdles.
But, for a company making a big show of live streaming every Olympic event, NBC sure makes it harder than you'd think to actually find that live content on its site. Here's a quick rundown of the problem — which, we imagine, you're already familiar with — and a simple shortcut to making your Olympic streaming hassle-free and fun for the whole family.
See also: India Finally Joins Winter Olympics — 5 Days After the Games Began
When you go to stream.nbcolympics.com and log-in with your cable provider credentials (all this coverage doesn't come free, after all), here's what you're presented with:

To reiterate: That is the men's hockey final from 2010. Four years ago. What's more, links at the top of the page for individual sports don't lead directly to live video, unless there is a competition currently happening or just about to begin. There, are, however, plenty of reminders about TV programing and even prompts to record televised action on DVR. Only the "Watch Video" tab — which says nothing about live content — takes you to NBC's "Live Extra" online hub, and even then there's not an immediate, simple, straightforward schedule for the day's events.
Hardcore sports fans or media cognescenti may not see this as much of a problem, but for many casual Olympic fans — who simply want to see what's on tap for a given day as quick as possible, then pick and choose times to tune in — it's led to frustration. Consider one American colleague of mine who logged in to the streaming site, watched some of the hockey match from 2010, then talked trash to a Canadian coworker without realizing she was discussing a four-year-old match. A harmless offense, but she felt quite silly.
It's not actually that hard to find NBC's live-streamed Olympics coverage — if you know where to look. First, you've got to go just nbcolympics.com, not stream.nbcolympics.com. Then if you scroll down a tiny bit, under "Related Stories," you'll see a link for "Full Live Stream Schedule."
Or, as first pointed out to us by reader Mike Mahoney via Twitter, you can simply bookmark this page. It's the daily streaming schedule for live events, and updates each day, and the URL doesn't change. Events are presented in simple list form with brief paragraphs of background info to give you some context.
It's simple. It's straightforward. It's all we ever wanted in the first place. And now, hopefully, it's easier for you to find.
Fans limbo under a U.S. flag to celebrate Jamie Anderson's gold medal in the women's snowboard slopestyle final at the 2014 Winter Olympics on Feb. 9 in Krasnaya Polyana, Russia.
A fan awaits the start of the women's freestyle skiing moguls final at the Rosa Khutor Extreme Park on Feb. 8.
Judges look on during the ladies' normal hill individual ski jumping training at the Ruski Gorki Jumping Center on Feb. 9.
Norwegian fans enjoy the atmosphere during the alpine skiing men's downhill at the Rosa Khutor Alpine Center on Feb. 9 in Sochi.
A Russian supporter smiles on his way from the Laura Cross Country Ski & Biathlon Center on Feb. 9.
A fan cheers during the men's 5,000-meter speed-skating event on Feb. 8.
Russian supporters attend the men's alpine skiing downhill at the Rosa Khutor Alpine Center on Feb. 9.
A pin collector displays his bling ahead of the men's luge singles on day two of the Sochi 2014 Winter Olympics at Sliding Center Sanki on Feb. 9.
Fans look on (one perhaps more enthusiastic than others) during the men's figure skating free skate at the Iceberg Skating Palace on Feb. 9.
Supporters snap a few shots before the men's luge singles at the Sliding Center Sanki on Feb. 9.
Under orange lighting, gold medalist Sven Kramer of the Netherlands walks through a crowd of cheering fans after winning the gold in the men's 5,000-meter speed-skating race Feb. 8. Kramer set a new Olympic record during the event.
Decked-out fans amuse themselves before the men's luge singles at the Sliding Center Sanki on Feb. 9.
Fans cheer at the finish line during the men's singles luge final on Feb. 9 in Krasnaya Polyana, Russia.
A Norwegian fan dressed as a viking smiles ahead of the medal ceremony at Medals Plaza on Feb. 9.
Semen Pavlichenko of Russia passes fans, as he brakes at the finish line during the men's singles luge final on Feb. 9.
A fan waves the Russian flag at the men's 5,000-meter speed-skating event at the Adler Arena Skating Center on Feb. 8.
Olympic supporters cheer at the finish line during the men's singles luge final on Feb. 9.
The crowd gets riled up during the women's 3,000-meter speed skating competition on Feb. 9.

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