Two-thirds of U.S. consumers currently own smartphones, up significantly from 44% in 2011, according to a new report. In fact, nationwide smartphone popularity is so high, it's now more common than gaming consoles (46%) and digital cable (54%).
The findings come from Nielsen's Digital Consumer Report released this week, highlighting the country's growth in tech adoption in the past few years.
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The report also revealed that the average person owns about four mobile devices and spends 60 hours a week consuming content on them. Half of smartphone users access social networks each day and 84% use a mobile device while watching TV. Smartphone owners spend 86% of their time using apps, compared to 14% of their time accessing the mobile web.
The news comes as Gartner Research recently announced global smartphone sales totaled 968 million units in 2013, up 42.3% in 2012. Smartphone sales made up 53.6% of all mobile phone sales last year and surpassed feature phones for the first time ever.
Samsung occupied the most market share (31%) for smartphone sales, followed by Apple (15.6%), Huawei (4.8%), LG Electronics (4.8%) and Lenovo (4.5%).
Meanwhile, the Android mobile operating system now occupies 78.4% of market share, followed by Apple iOS (15.3%) and Microsoft Windows (3.2%) in 2013. BlackBerry trailed with just 1.9% market share.

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