How's this for in-flight entertainment? Singer-songwriter Beck, who gained worldwide fame in 1994 with his mellow hit single "Loser," will stream his new album at no cost to airplane passengers using Gogo Inflight Internet starting Monday.
Capitol Records and Gogo told Mashable that Beck's album Morning Phase, which goes on sale Tuesday and marks his first in six years, will be free to stream for 30 days.
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The album's early availability on Monday as a stream on Gogo's homepage means people in the skies will get to hear Morning Phase before it's even offered on the ground.
The unconventional release follows a string of elaborate album unveilings.
Earlier this year, for example, CBS.com debuted Bruce Springsteen's High Hopes album more than a week before its wide release, as part of a promotion for CBS show The Good Wife.
Last year, Jay Z gave away one million copies of his album to Samsung Galaxy owners through an app, influencing the Recording Industry Association of America to modernize its 55-year-old certification process to immediately include digital sales. Beyonce dropped an album in December — and a video for each song on that album — solely on iTunes without any advance promotional marketing. It sold one million copies in just days.
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