Oscar Mayer is giving meat fans the chance to wake up to the sound — and smell — of bacon every morning.
The company's Wake Up and Smell the Bacon app and iPhone dongle, which unfortunately contains no actual bacon, is a complete bacon-themed overhaul of your iPhone's alarm.
See also: Oscar Mayer's Father's Day Advice: Say It With Bacon
The dongle plugs into the iPhone's headphone jack and, when paired with the accompanying iOS app, releases the smell of bacon as the alarm sounds.
“With nearly two million mentions of #bacon on Instagram, it seems people never get tired of bacon. That’s why our team decided to develop a device to give folks what they long for most,” said Tom Bick, senior director of integrated marketing and advertising at Oscar Mayer in a statement. “As the category leader, Oscar Mayer is thrilled to bring the first-ever, bacon-scented mobile device to market, giving bacon aficionados a new reason to welcome their morning alarm clocks.”

The Wake Up and Smell The Bacon app will wake you up to the sound and smell of bacon.
Image: Wake Up and Smell the Bacon
Oscar Mayer is only making a limited number of devices, which won't be available for sale. Fans will have to apply for a shot at winning one of the dongles by taking a quiz on Oscar Mayer's website. The contest runs through April 4 and winners will receive their bacon-scented devices within six to eight weeks.
The contest is the latest project out of the Oscar Mayer Institute for the Advancement of Bacon, a "consortium of the world's greatest bacon minds dedicated to unlocking the bacon's deepest mysteries for the benefit of bacon lovers everywhere."
We got the chance to try out one of the limited-edition iPhone dongles and app. When the alarm sounded it did release a series of bacon sounds and smells — though the scent was admittedly more jerky than bacon. (A colleague described it as "saddle-like.")
The dongle comes with a refill of the bacon scent, which we were unfortunate enough to spill, resulting in faux-bacon-scented hands the rest of the day.
Besides the sizzle and meaty aroma, a soothing voice recites 'baconisms," which can be enabled within the app.
"Experience bacon with all your senses," the voice says. "Like the deepest root, like the stormiest ocean, it's briney cure endures. Bacon exceeds everything you ever imagined."

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