DoSomething.org is all about empowering young people.
The organization, one of the largest non-profits for teens and young adults in the United States, connects 13-to-25 year olds through a wide variety of social causes. It didn’t take long for DoSomething.org strategy leaders to realize that Snapchat users fall within that exact age demographic.
See also: 8 Brands Rocking Snapchat
The organization has since focused on building a strong Snapchat following. By creating charismatic Snapchat stories, DoSomething.org has been able to connect to their followers in an entirely new way. We sat down with two of its team members, Colleen Wormsley and Bryce Mathias, to discuss their Snapchat journey.

Mashable: Tell us a little bit about your organization — what are its goals and who are its members?
DoSomething.org: DoSomething.org makes the world suck less. Our 2.5 million members tackle campaigns that impact every cause, from poverty to violence to the environment to literally everything else. Each of our campaigns gives young people a clear call to action that never requires money, an adult or a car.
Why do you think young people like Snapchat?

Because their parents aren't on Snapchat.

It's also a very contextual way to message. Instead of getting a text message that just says, "I'm sad," you get an image that says "I'm sad ... because I'm in math class and bored and you can see my teacher behind me." It's conversational in this sense, like visual texting.
How do you develop your Snapchat strategy? What kinds of things do you consider when creating a snap or a story?

When we make interactive Snapchat stories, we ask ourselves, "How ridiculous can we be? How much fun can we have?" Recently, we’ve been experimenting a lot with interactive Snapchat stories and cross-platform engagement. All of DoSomething’s campaigns have an SMS text message component, since text messages have a 97% open rate and it's one of the best ways to reach teens.

In one of our recent Snapchat stories, we encourage young people to sign up for our Would You Rather campaign around personal finance in partnership with H&R Block.
Bryce, our Snapmaster, made a Snapchat story telling our followers that he was going on a really cheap date to save money. He gave users different date options and they voted. In the story, we had keywords for users to text in and vote, and everyone who voted was encouraged to sign up for the Would You Rather campaign.

What's the future of Snapchat?
We see Snapchat opening up more options for brands. You probably don't turn down billions of dollars from Facebook if you don't have a plan, right?
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