You’ve heard of crowdsourcing to help a film get financed, but bringing in the masses into the creative process? This idea is truly, truly, truly outrageous.
Jem and the Holograms — yes, that ‘80s cult classic ‘toon about the “truly outrageous” rock/pop girl group — is getting a push to the big screen as a live action feature, and the crack team of filmmakers behind the project is turning to the social web for inspiration (and, for a lucky few, talent).
SEE ALSO: 'Veronica Mars' Kickstarter Backers Offered Refunds After Download Complaints
Jason Blum (the Paranormal Activity mastermind and low-budget impresario), music mogul and No. 1 Belieber Scooter Braun and G.I. Joe: Retaliation director Jon M. Chu are partnering with toymaker Hasbro (the Transformers and G.I. Joe franchises) for the project, the trio announced Thursday.
To help dust off the nearly 30-year-old property (read: ensure a built-in audience), they’re hitting up fans.
“We want to invite you into our process and help us make our next movie," Chu says in the video. "From writing music, to designing costume, even casting — whatever it is, we want you to be part of our creative team. Kind of like Kickstarter, but instead of asking for money, we’re asking for your creativity."
The “casting” part should catch the eye of pop-wannabes. Chu basically turned the entire globe in to an open call for “triple threat” talent to star in the movie, so if you can sing, dance and act, break out those neon leg-warmers and get busy. Production gets underway this spring.
Have something to add to this story? Share it in the comments.