Virality may not have a specific formula, but if you're the President of the United States, mentioning Pharrell's hat, e-cigarettes and Batkid will likely do the trick.
Following the success of President Barack Obama's apperance on Funny or Die's "Between Two Ferns," Saturday Night Live took aim at the administration's efforts to bring attention to its ailing HealthCare.gov site.
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During the sketch, a "social media expert" weighs in on other ways Obama could help spread the word about HealthCare.gov: filming a dance scene with the Pope on Vine or an epic photo shoot wit Kim Kardashian and Harry Styles to beat out Ellen DeGeneres' most-retweeted tweet of all time.
"After we're through, everyone is going to say 'I Can Haz Healthcare," the expert quips.
Well played, SNL.
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