No April Fool’s joke: There’s a comedy cable network in your pocket, and you'll be happy to see it.
Further blurring the lines between TVs and mobile devices, Comedy Central launched an all-new app Tuesday that will offer a generous helping of its flagship content for free — and we’re talking full episodes here, not just clips or extras — on smartphones and tablets.
See also: The 25 Best Free iPad Apps
Existing separate apps for The Daily Show With Jon Stewart and The Colbert Report, which mostly offered snippets and second-screen goodies, have been scuttled effective immediately. And for good reason: The network's entire late-night lineup, which includes Chris Hardwick’s @midnight, will be offered on the app for next-day viewing, as will the most recent season of South Park.
"This is TV moving to the tablet, not the website. The idea is bigger than the app — this is the network," Steve Grimes, SVP of multi-platform programming and strategy, told Mashable during a demo before its rollout.
Though much of its front-facing content is free, pay-TV subscribers can log in to get the full range of Comedy Central’s on-air programming, plus a few bonuses – most notably the entire season of Chapelle’s Show.
The content is ad-supported, with AXE Peace and Corona Extra signed up as initial sponsors, though you’ll appreciate that your show stars playing immediately — there’s no preroll, and sponsor ads go where the commercials otherwise would. Much of Comedy Central's content will still be available on other platforms, such as Hulu and Amazon.
The app itself is elegant, minimalist and easy to navigate (see screenshot above). Though there are share buttons and a few second-screen features, it’s sharply focused on delivering full episodes to you mobile device, with intuitive customized settings to ensure your favorites are front-and-center. Still, extra goodies like original shorts and standup clips are easy to find.
All app users will be able to preview two yet-to-premiere new series, the animated Trip Tank and Comedy Underground with Dave Attell, an uncensored stand-up series.
Pay-TV logins get to look ahead at coming episodes of Inside Amy Schumer, as well as access to full seasons of Tosh.0,” Broad City, Workaholics, Kroll Show, Futurama and Review.
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