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The Weather Channel Agrees to DirecTV's Terms

The Weather Channel will return to DirecTV starting Wednesday after resolving its carriage dispute with the satellite television carrier.

The deal will result in the weather-centric station cutting its reality programming during the week by half, the Weather Channel said in a press release.

See also: How Tech Can Prepare You for Extreme Weather

The channel had been demanding a $0.01 increase in its per-subscriber payment from DirecTV. It settled for less than that, according to The Wall Street Journal.

The Weather Channel reportedly commands about $0.13 per subscriber, far less than $5.54 by ESPN or $0.60 by CNN, according to estimates from SNL Kagan.

Jim Cantore, a meteorologist for the channel, issued a letter directed at DirecTV and said the dispute put people in danger.

"I think it’s a dangerous gamble to put lives at risk for a penny," he wrote.

The Weather Channel issued a public apology to DirecTV in a press release announcing the new deal.

“Our apologies to DirecTV and their customers for the disruption of our service and for initiating a public campaign,” said David Kenny, CEO of the Weather Company, parent to The Weather Channel, in the press release. “Our viewers deserve better than a public dispute and we pledge to reward their loyalty with exceptional programming and more weather focused news.”

The dispute highlights the still lucrative place of television despite the rapid growth of online weather services and apps.

The Weather Channel has experienced strong growth in its online traffic, attracting just more than 105 million unique visitors in February across its digital platforms, according to comScore.

That traffic helped its digital division to account for almost half of the Weather Channel's revenue.

Digital success has helped distract from the channel's struggles on television, even for its high-profile hire, former Good Morning America anchor Sam Champion.

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