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Nissan Lands Exclusive Rights for iTunes Radio in Cars

If you want to access iTunes Radio in your car, you'll have to buy a Nissan.
The car manufacturer announced the first partnership with Apple's iTunes Radio on Tuesday, bringing the Internet streaming platform to its 2014 Nissan Rogue compact SUV, 2014 Versa Note and the LEAF electric vehicle.
See also: Will Public Radio Survive Music Streaming Apps?
In June, Apple announced the music streaming platform, which is similar to Pandora in that it picks stations based on specific songs and includes "featured" channels. Although Apple has already rolled out iTunes Radio to consumers via iPhone and iPad, it will be available in Nissan vehicles soon.
"We see iTunes Radio as an integral part of our new vehicle launches and 'big moments,' riding the wave of interest and usage of this exciting new service to maximize exposure of Nissan's new models," Jon Brancheau, vice president of marketing for Nissan North America, said in a statement. "We're also adding iAd on iTunes Radio as a critical platform in support of ongoing campaigns, such as our college football and Heisman Trophy Tour initiatives. It's a great way for Nissan to reach the right audiences in the right markets."
The 2014 Nissan Rogue will include iTunes Radio when it goes on sale at dealerships in November.
Apple is reportedly integrating its new mobile operating system iOS 7 into the car next year, which would bring apps such as Siri and Maps to consoles.
Image: Nissan

সোর্স: http://mashable.com/

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