The Seattle Seahawks are one win away from Super Bowl XLVIII, thanks in part to the contributions of fullback Derrick Coleman.
But Coleman isn't just a bruising blocker who sometimes runs with the ball. He's also the NFL's only current deaf player, and just the third deaf player in league history.
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As you can imagine, Coleman has had to overcome plenty of doubters and naysayers to get where he is today. It's an inspiring story of perseverance, dedication and success — one that Duracell evidently thinks makes for effective advertising.
Duracell's "Trust Your Power" ad featuring Coleman hit YouTube late last week. It's feel-good, indeed—but does it make you want to buy batteries? That's a different question.
One thing that's not a question, however? The spot's popularity online; it's already racked up more than 1.9 million views since Friday.

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