You may soon be pinning GIFs alongside your favorite meals and workout photos.
A new Pinterest feature available to select pinners allows them to play GIFs within the platform, a feature that was previously unavailable.
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After uploading a GIF to a pinboard, users can play or pause the GIF by clicking a small "play" button in the lower left-hand corner of the image. Previously, when users uploaded GIFs to Pinterest, they appeared as still images unless users followed the link back to the GIF's original source outside of the platform.
A Pinterest spokesperson has confirmed that the company is testing out the new feature.
"We're always working on ways to help people discover and save the things they love, which can include animated GIFs," a spokesperson said in an exclusive statement to Mashable. "We've heard from the community that they'd like the ability to post and view GIFs as Pins, so we're testing ways to make that happen."

Some Pinterest users now see a small play button in the lower lefthand corner of GIFs on the platform.
Image: Pinterest
The new feature was brought to Mashable's attention by Wantering, a fashion search engine that surfaces products from more than 100 different ecommerce sites. However, the GIF feature is not available to all Pinterest users. For example, Wantering is able to view and play GIFs from its own and other pinboards, but most users still see the GIFs as still images.
GIFs that were previously uploaded by Wantering also include the "play" button, which means the feature is capable of identifying existing GIFs on Pinterest.
Often on social networks, new products are rolled out to a handful of users for testing purposes, which appears to be the case here. A Pinterest spokesperson did not elaborate on how many users (or what percentage of users) can currently play GIFs within the platform.
The spokesperson also declined to comment on when the feature will be formally announced and rolled out to all users, if at all.
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