People just love pranking the good people of New York City. First the "Devil Baby" terrorized pedestrians, then The Walking Dead unleashed zombies beneath the streets, and now, Chobani yogurt has released a hungry bear in the city.
To pull off the stunt, Chobani created a man-operated replica of the 1,400 pound grizzly bear used in its Super Bowl ad, that searches for food made with only natural ingredients. Unhappy with the typical pizza, churro, and hot dog options New York has to offer, the fake bear takes it's aggression out on a food cart, and some unsuspecting citizens.
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Or maybe the grizzly is just upset — ironically — with Russian government, which recently blocked a shipment of Chobani yogurt from reaching the American athletes at the Sochi Winter Olympics? Either way, the prank is hilarious, and from here on out no one in New York will ever be safe from a viral marketing campaign.

Good luck.