Curious coffee drinkers waited in line for hours Sunday to order a "dumb coffee."
A coffee shop called Dumb Starbucks opened in the Los Feliz neighborhood of Los Angeles this weekend, serving up dumb iced coffees, dumb lattes and not-so-dumb viral marketing. The mysterious store ripped off the official Starbucks logo and menu, but claims to have no affiliation with the Seattle-based coffee giant.
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Enjoy our full menu of coffees and cold drinks pic.twitter.com/wPacrEEH9k
— Dumb Starbucks (@dumbstarbucks) February 8, 2014
Go buy some @dumbstarbucks before dumb lawyers get to it pic.twitter.com/67E2zq0myf
— Mark McCune (@MarkMcCune) February 8, 2014
Speculation has pointed to guerrilla marketing, a Banksy-style art installation or a rich coffee guzzler who just really wants their own Starbucks. An FAQ page handed out by Dumb Starbucks explains that the group behind the shop categorizes it as a work of "parody art" for legal reasons.
Twitter users had their own theories and thoughts about the mysterious coffee shop.
dumb starbucks theory: they know they are gonna get c&d'd, will just change their name, but then will have mass publicity & patronage
— Brendon Murphy (@xternal) February 9, 2014
Worried that the Dumb Starbucks in my neighborhood is gonna put independently owned parody coffee shops out of business.
— Justin Shanes (@justinshanes) February 9, 2014
I was ready to hate Dumb Starbucks but they are giving away free Moron & Sons albums.
— Matt Goldich (@MattGoldich) February 9, 2014
I hope they catch the criminals who opened up this Dumb Starbucks. Zero respect for intellectual property. Throw them in prison.
— Jake Fogelnest (@jakefogelnest) February 9, 2014
Dumb Starbucks is Peets!
— Jon Daly (@jondaly) February 9, 2014
Neither Starbucks nor Dumb Starbucks immediately responded to a request for comment.

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