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Seeking: America's Most Social Small Business

Your small business is rocking its social media presence — tweeting and Instagramming, pinning, sharing and hashtagging like a pro. You've seen amazing online engagement rates, experienced steady growth of fans and followers and mastered the art of online conversation.
Developing a successful social strategy isn't easy; so here's your chance for a little recognition.
March Madness season is almost upon us in the sports world, but we're taking a more Mashable approach to this year's brackets: We're on the search for America's Most Social Small Business, presented by Capital One Spark.
Over the course of the next week (through Feb. 17), we are accepting nominations and submissions from small businesses around the country for the title of America's Most Social Small Business.
The winner will receive a special profile on Mashable featuring their business — not to mention serious bragging rights.
If you think your small business has what it takes to claim the title, fill out the entry form below in order to be considered. Please note that all short-answer questions are limited to 500 characters, so keep your responses concise (which should be a breeze — after all, you've mastered Twitter's 140-character format, right?).

Image: Flickr, Cakehead Loves
Once we create the initial bracket of finalists, to be announced Feb. 27, we'll select and eliminate businesses across four rounds, based on a variety of factors — until only the winner remains.
Does your business have what it takes? Below are a few of the elements we'll be taking into consideration.
Round 1: Performance on Twitter, including number of followers/RTs, engagement, wittiness, etc. Engagement will be weighed against total volume of followers, so as not to punish businesses with smaller followings.
Round 2: Facebook performance, including number of fans, quality and ratio of interactions, evidence of customer service, effective contests and sweepstakes, etc.
Round 3: Use of visuals/imagery — this round will focus on how each brand utilizes visuals, including platforms such as Instagram, Pinterest and YouTube, as well as how the business incorporates visuals into its social media presence in general.
Round 4: Brand voice — we'll look at how each brand has developed its online voice, including cohesiveness, humor, engagement, uniqueness, etc.
Finalists will be selected at Mashable's editorial discretion and we'll announce a winner on March 18. Help us spread the word on Twitter with the hashtag #SocialSmallBiz, and follow along at @MashBusiness and @brandlab.

সোর্স: http://mashable.com

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