The Launchpad is a series that introduces Mashable readers to compelling startups. If you would like to have your startup considered for inclusion, please see the details here.

If Rooster works as intended, you'll never have an excuse not to read a book again.
Plympton, a digital publishing startup with a focus on serialized fiction, unveiled a new iPhone app on Monday called Rooster, which curates suggestions for books to read and then pushes the book out to users in timed installments. In essence, it functions like a book club for busy people.
Yael Goldstein Love, a novelist and cofounder of Plympton, says the idea for the app came directly from the most common feedback the team heard to their startup. "So often when we tell people what we do, people say, 'I wish I had time to read. I don't have time to read anything longer than a blog post,'" she says.
See also: Entitle Takes a Different Approach to Netflix-for-E-Books Market
The team did some research and opted to divide books into 15-minute installments, based on the average person's commute time. Users can then schedule installments to be sent out at particular times and days, though there is always the option to go ahead to the next installment if you find yourself with another 15 minutes to spare.

Image: Rooster
The book selection will be a mix of contemporary works and classics, starting with I Was Here by Rachel Kadish and Billy Budd by Herman Melville. Goldstein Love says there is no plan to bring in more mainstream writers in part because of the licensing deals those would require and in part "because those are easier for people to find" elsewhere.
Rooster is currently available by invite only and the app costs $4.99 a month. As with other recent e-book apps like Oyster, Rooster users do not technically own the books they read. Instead, they have access to books in the app for as long as they maintain a membership.
Plympton was founded in 2012 by Goldstein Love, former New York Times writer Jennifer 8. Lee and ex-StumbleUpon engineer Jacky Chang. The San Francisco, Calif.-based startup has seven employees and has received funding from an A-list group of investors, including Reddit cofounder Alexis Ohanian, early Facebook employee Andrew McCollum and Quora cofounder Charlie Cheever, among others.
Similar to apps like Pocket, Instapaper allows you to save and download web text for offline consumption. The app reformats the text you give it, giving it a cleaner, easier-to-read lay out and allowing you to focus on the important part: the words.
Try reading this paragraph while repeating the ABC's out loud. You'll find that you're reading much faster than normal. This is because you're suppressing your natural subvocalization, or the internal repetition of words you're currently reading. In short, Syllable helps you learn to speed read.
You choose the text and it does the rest for you, leaving your pacing and grouping fully customizable.
Beside's it's obvious functionality as a reliable dictionary app, this digitized thesaurus also has a fantastic word-a-day feature. Challenge yourself to really learn it, within a few weeks you'll likely find that your vocabulary has improved.
Readmill is an e-reader app with a twist: you, along with the entire Readmill community, can join in on discussing and analyzing whatever book you're reading. If you choose, you can view public highlights from other Readmill users, and make highlights of your own.
With its newest update, Readmill seems to have the chance to become the largest mobile book club ever assembled.
Don't trust Oprah to make all of your reading choices now that her talk show is off the air? Trust your friends instead. Goodreads, the social book review and reading accomplishment archive can help.
You can read and write reviews, rank books, and view the reviews of the community while using this app. Goodreads will also recommend books for you to read next based on your "read" lists.
Do you like apps like Instapaper, Pocket and Read it Later, but hate having to find the content yourself? The Longform app has curated longform articles for you to read at your leisure. It's presented in a clear, digestible way, allowing you to read your favorite non-fiction on the go.
Designed by neuroscientists, the Lumosity app is built to improve your memory, focus and general brain function. If you do well in your training, you might find improvements in reading ability and retention as well.
You can play three games a day as a free user or purchase a monthly or yearly pass to gain more options. Lumosity's games are fun, engaging and seem to work, which might be all that matters.
If you absolutely can't find time to pick up a book, open up a reading app or keep your eyes focused on one thing for a prolonged period of time equal to or greater than 15 minutes, there's the audiobook. Audible, an Amazon company, has the premier audiobook app, host to over 150,000 titles.
Audible's newest update allows users to change between listening and reading, keeping you focused on your book for as long as possible.
Have something to add to this story? Share it in the comments.