the keyword research process: 1. brainstorm 2 .categorize 3. research 4. compile 5. winnow 6. determine competitiveness 7. choose. Brainstorming keyword:who is your target market geographical region local national worldwide. demographic male/female age income more brainstorming customers sales people friends & relatives online forums/blogs competitors categorize by theme:target hundreds of kwds overall * create sets of kwds based on product or service type research use kwds research tools start with a seed phrase from category or plug in a url & let the tool do the work compile:export spreadsheets from within the tools *re-categorize as necessary winnow(remove) obvious non relevant phrase extremly low search count phrase determine competitiveness:each phrase will have a level of competitiveness *highly competitive *fairly competitive *non competitive choose your keywords by number of searches relevancy to ur website competitiveness level collected: if u have any claim or objection u can contact to lynda.com