Consumer electronics companies and chipmakers aren't the only players entering the wearable tech space, Nissan is joining the fray too, with what it alleges is the first smart watch to connect the car and driver.
Nissan will be showing off the device — dubbed the Nissan Nismo Watch — at the Frankfurt Motor Show. It's Nissan's first entry into the world of wearable tech.
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Right now, the target of the Nismo Watch are drivers of Nissan Nismo cars. Nismo is Nissan's motorsport and performance division. It's responsible for supercars, race cars and ridiculously tricked-out performance kits.
As such, the Nismo Watch is focused on a very specific audience and its featureset is different from your standard smart watch, in that it's less about connecting to your smartphone and more about connectig to your car.
Here are some of the things the Nismo Watch can do:
Connects to the car using a smartphone app as a Bluetooth Smart device
Access vehicle telematics and performance data while on the track
Capture biometric data via a heart-rate monitor in the watch
Monitor the efficiency of your car with average speed and fuel-consumption readings
Get tailored car messages from Nissan
Nissan says that the Nismo Watch can also track and rate the user's social media performance across Twitter, Facebook, Pinterest and Instagram using its Social Speed software. Klout for cars? Who knew!
The Nismo Watch is an extension of Nissan's Nismo Lab, which launched earlier this year. The Nismo Lab is a mobile laboratory that captures live biometric and telematics data from Nismo athletes during races. With the Nismo Watch, Nissan hopes to make this sort of data available to the the drivers. With any luck, this sort of technology can also be used in other areas.

In the future, the Nismo Lab wants to focus on ECG, EEG and skin temperature sensors — so that that sort of data can get passed back to athletes via the smart watch.
The Nismo Watch comes in black, white and black and red and it was designed to look like the Nismo ring. The watch is controlled with two buttons and should get over seven days of battery life with normal usage.
Even though this might be the most niche smart watch of all time, we also think that the idea is pretty cool . The potential here — at least in a racing scenario — is to truly connect the car with the driver, letting the driver know what's happening with the car, but also by potentially providing team members with information about factors such as heart rate and temperature.
Historically, car companies use motorsports as a way to test the most advanced and cutting-edge technologies, some of which eventually make their way to regular automobiles. So what do you think: Could you ever imagine getting information about your car from your watch? Or what about your car getting information about you? How cool would it be if the temperature could adjust itself based on body temperature? Let us know your thoughts in the comments.
Images: Nissan